Circus World Museum Baraboo Wisconsin Wagons

Visit Circus World Museum

The 8th annual Circus World Museum Parade and Celebration is Saturday, June 25, 2022!

The main event — the Big Top Parade — kicks off at 11:00 a.m. Along with our grand marshal, the parade features traditional circus parade units and circus-themed entries created by community groups and businesses. Young and old will be enthralled by the circus wagons, marching bands, horses and other animals and of course, a cavalcade of clowns!

Before and after the parade, the Baraboo area and our downtown will be filled with family-friendly events. This year’s Big Top Parade and Circus Celebration will take on the theme Circus World has adopted for its 2022 performance season…

Find more information HERE.

Step right up, folks!

Did you know?  Wisconsin has deep-rooted connections with America’s traveling circus history.   

Checkout Baraboo’s Circus World Museum and experience the excitement of the circus just as families did 100 years ago welcoming the wagons that rolled into town by train.

This is where 5 brothers dreamed, created, and exported amazing wonders to eager audiences across America.”

At the museum, kids will enjoy the carousel, elephant and pony rides, big top circus performances (Memorial through Labor Day), plus fantastical costumes, wagons, and props.  Adults are immersed in history through memorabilia and beautiful models of circus scenes that transport you back in time.  

The shows are spectacular, but it was the logistics behind a traveling circus that was most astounding and memorable for my husband and me.   We left with an itch to re-watch The Greatest Showman. 

Circus World Museum Baraboo Wisconsin

A Glimpse into Traveling Circus History

The Ringling Brothers started their traveling circus in Baraboo, WI in 1884 which quickly gained popularity and the business expanded into a massive railroad operation.  

In 1907, they purchased Barnum and Bailey’s circus and continued to operate them as separate tours until WWI.  At that time, they combined the two and marketed the performances as “The Greatest Show on Earth.”   I can only imagine the energy and excitement in the air when the performers, elephants, gorillas, and props emerged from the trains.

During WWII business took a hit as railroad use was restricted due to government needs and a live show ended in a tragic fire in 1944.   

Popularity of traveling circuses saw great decline in the 1950’s with the growing television and movie industry. 

Circus World Museum Baraboo Wisconsin Ringling Brothers

Attractions at the Circus World Museum

Spring and Fall have limited attractions and reduced ticket prices.  See the schedule, here.

Spring, Summer, and Fall

  • Dazzle at the artistry and variety of functions of the wagons in the Wagon Pavillion.  Over 260 wagons are in their collection. 
  • Explore the buildings where animal performers were cared for over the winter months, now filled with captivating exhibits. 
  • View a documentary in the theater and hear first hand accounts from performers. 
  • Stroll the grounds of Ringlingville, where the show would spend winters restoring their equipment and designing shows for the next season. 
  • Overload your senses with the vast collection of circus memorabilia. 
Circus World Museum Baraboo Wisconsin Ringlingville
Circus World Museum Baraboo Wisconsin Theater

Memorial through Labor Day Special Programming

  • Elephant and Pony Rides
  • Big Top Performances
  • Carousel Rides
  • Concessions
  • Guided tours of the Wagon Pavillion

Closed in the Winter

Getting to Circus World Museum:

Baraboo, WI is about 1 hour 45 minutes from Milwaukee.  An added attraction on the way is the option to cross Lake Wisconsin by way of a free car ferry!   

The Merrimac Ferry is Wisconsin’s only free ferry and it operates 24 hours a day. It was oh-so efficient and my son’s mind was blown as our whole car floated across the water. 

“Children left unattended will be sold to the circus.”

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