Local businesses, shops, and services listed here have paid to be listed, but each small shop has been recommended by Lake Country Family Fun readers.
Welcome to the annual Lake Country Family Fun's
Shop Small Holiday Guide!
If it isn’t painfully obvious at this point, we love Lake Country – we love Waukesha County and the surrounding area, and of course, we love Wisconsin. The area is full of fun events, the people are absolutely outstanding, the food can’t be beat, and we have some of the greatest small businesses around. I always try to shop local and shop small when possible. It helps another small business owner provide for their family, lets their dreams flourish, and it is what makes us unique here in our area. As a Mom with an action-packed schedule, I love to stop for what I need instead of going through mazes of aisles. This holiday season and throughout the year, let’s skip the big box store when possible and head to these businesses to support our local businesses and neighbors and get to know our community a bit better. Gift cards are the perfect gift for your hard-to-buy-for relative and friend.
All the business featured below have been recommended and approved by Lake Country Family Fun followers! (Click the image to be taken to their website for more information.) Follow Lake Country Family Fun on Instagram and Instagram stories to see the fun we have when shopping local 🙂
Feel free to comment below with where you like to shop and enter the GIVEAWAY!!
Lake Country Family Fun has all your Holiday needs.
Merry Christmas and Happy Holidays from Lake Country Family Fun!
Boutique and Specialty Shops
A Happy Thought Indeed
A Happy Thought Indeed creates handmade jewelry using raw brass, discarded books and eco-friendly acetate. Every piece is both #ontrendANDaffordable
New to the shop this year is a line of handpoured, book themed soy candles. A perfect gift for your favorite book lover!
Shop online, or check the website for a list of local retailers such as these:
American Alchemy in Ripon, WI
Eden Garden and Pets in West Allis
Greyhouse Creative Market in Wauwatosa
Luminous Beauty Company in Pewaukee
Nails by Amanda Kathryn in Hartland
The Bee’s Knees Homestead in Brookfield
The Local Collective in Hartford
There’s No Place Like Home in Oconomowoc
A Humble Thread is a creative business centering around sewing and fiber skills. The goal is to connect people to craft, through DIY workshops, kits, and even ready made products for you or as gifts. 
Agape Art Creations
ARE YOU READY to release yourself from traditional fragrances {heavy aromas & harmful ingredients}, & embrace ULTRA CLEAN & EXCEPTIONALLY UNIQUE essences that are designed with your skin health & psyche in mind? We’d love for you to experience them.
HEADQUARTERED IN OCONOMOWOC, WI.
Shop online. GET 20% OFF ONLINE ORDERS OF $52+ WITH COUPON CODE: LCFF
Baby Jack & Co.
Baby Jack & Co. is a Mukwonago business with children’s items sold online and in gift shops. Their sensory toys, blankets and face masks are created using fabrics designed by owner Kelley’s two kids Jack and Bailey. They create fun prints hiding shapes, letters and numbers in the pictures, a unique design called The Learning Lovey. Their lovey helps little ones develop, teaches self-soothing and explores the five senses, acting as a fun entertaining toy as they grow! Teach at home, keep busy during food prep, clip to baby’s stroller and use to transition to a crib with Baby Jack!
babyjackco.com – Get 20% off with code #babyjackfan online
Join our FB community group – fb.com/groups/babyjackfan
BeckHillCo.
BeckHillCo is a polymer clay earring business. We are two sisters and stay at home moms creating unique and one of a kind earrings.
Our earring journey started over a year ago when we began making earrings as holiday gifts for
friends and family. We have since opened up our online store in May of 2020 in addition to selling our earrings in a variety of retail locations, such as Homebody in downtown Oconomowoc.
We have a passion for making earrings and love to work with our customers to create pieces that they love!
~Jessie & Allie~
Berry Hill Boutique
From 1st Birthdays to Christmas Pajamas for the family – Berry Hill Boutique will help you make custom moments effortlessly so you can make memories, one outfit at a time.
Berry Hill Boutique strives to offer effortless custom apparel and gifts for all occasions to busy families, both locally and across the globe.
At Berry Hill Boutique you’ll receive stellar customer service, comfortable clothing options and trendy personalized designs for the whole family.
We look forward to serving you!
~Melissa Van Beck & The Berry Hill Boutique Team
Use Code: SHOPSMALLBHB to receive $5.00 off your first order.
Shop Online
Use Code: SHOPSMALLBHB to receive $5.00 off your first order.
Bestowed Gift Box
Bestowed Gift Box is the affordable and thoughtful way to send gifts to your family and friends this holiday season!
We all want to find that perfect gift for those special people in our lives, but we often don’t know where to begin. I search through thousands of amazing products to create one-of-a-kind gift boxes that your giftee with truly enjoy. Holiday gift wrapping and personalization are included in every gift box!
Enter code WELCOME015 for 15% off your first gift box as my way to say thank you for supporting my small business!
Follow on Facebook and Instagram.
Books & Company
Books & Company is an independent bookshop serving the Lake Country and surrounding areas for over 37 years. They are proud to carry on the independent bookselling tradition by offering books and unique gifts, personalized reading recommendations, virtual author events, virtual book groups, and free services for private book clubs. Their knowledgeable, experienced booksellers are dedicated to finding the right book for the right reader. Find your next favorite read at Books & Company. Our Holiday Open House Sale has been cancelled for 2020.
Free gift wrapping every day!
Open M-F 9-6 Sat & Sun 9-5 for in store shopping
Curbside pick-up and shipping available.
Shop online to order on our website or browse our inventory 24/7.
Face masks required in-store. Hand sanitizer available. Limit 10 customers.
Delafield Main Street Boutique
Delafield Main St. Boutique is a women’s clothing store located in Downtown Delafield. We are centered around providing the best customer shopping experience and have a unique product offering that fits multi-generations. Product selection for the store is done with much attention to detail – we choose special pieces that have intricate attributes & superb handfeel you won’t see everywhere else. We are proud to say half of our brands are made in the USA, and many in Canada & Italy as well. We also have a beautiful collection of shoes, jewelry, purses & scarves with brands such as Toms Shoes and Treska Jewelry. We hope to see you in the boutique where we can help you put the perfect holiday outfit together or find the best gift!
Endurance House Delafield
FRAY Boutique
Fray is a women’s clothing boutique located in the heart of downtown Oconomowoc – now in a bigger space! Specializing in handpicked clothing for women of all ages, accessories, gifts & home decor. Owner, Morgan Krueger, looks forward to meeting you at the shop!
Homebody
Homebody is located in downtown Oconomowoc: lifestyle boutique of beautifully curated women’s apparel, home accents & products to entertain effortlessly.
Follow Homebody on Facebook and Instagram.
Home Life Brand
The Home Life Brand is an apparel and home products store exclusively located online. We strive to create simple yet relatable designs that let you show off your Wisconsin home. The shop features lake country apparel, drinkware, hats, posters and more. Looking to show off your cabin up north? We also create custom products for your home on any lake! Home Life was created during the pandemic to support artists and touring musicians out of work. Each design is created by Trevor Mellone, a music industry creative and production manager from Wisconsin.
Honey Acres
Come take a moment to learn about the inner workings of a beehive at our FREE museum. Explore the museum, view our film about how bees make honey, take a look at our collection of educational displays and hands-on fun, and purchase products in our retail store. Honey Acres has been bringing you the best honey products for over 160 years.
Come see what all the buzz is about!
Follow us on Instagram and Facebook.
Honey Acres Inc. N1557 HWY 67 Neosho, WI 53059
WE ARE OPEN!
Mon – Fri: 8am – 3:30pm
Saturday: 10am-4pm (Seasonally)
K.jo Design
K.jo Design is a small shop creating custom graphic tees & tumblers. Karli, the owner & designer, creates all the designs and also welcomes custom orders. Birthday tees, holiday shirts, teacher gifts, funny graphic tees, cozy hoodies and more, it’s so much fun giving a unique, personalized gift. Check out our Etsy shop, and keep in mind that every item can be customized.
Local pickup or shipping is available. Email kjo@kjodesign.com for any questions or to place a custom order. Shop small & local this holiday season.
Lake Country Growers
Lake Country Growers is a woman-owned hemp farm based in the heart of Lake Country, Wisconsin. Believers in the benefits of CBD, Rebecca, and Maureen alongside their families have created a trustworthy and reliable farm-to-bottle hemp-derived product line, Gold Leaf Collection. “As mothers, we saw the need for high-quality CBD products right here in our community.” We take a holistic approach to wellness and offer a variety of products from our top selling CBD Relief Stick to our CBD gummies. CBD can be for young and old alike. We aspire to help you and your loved ones feel your best. To learn more about CBD and its benefits head over to our website, www.lakecountrygrowers.com.
Redeem FREE shipping when you enter, FamilyFun, at checkout. Just our way of saying, thank you!
Follow on Facebook and Instagram.
LAKE EFFECT CO.
Lake Effect Co. is a brand that celebrates the beauty and adventure of lake living, driven by the tagline “Long Live Lake Life.” Founded by Hartland native and current Milwaukee resident Katherine Gramann, Lake Effect Co. is a community, uniting us over a shared sense of adventure and desire to savor the beauty many find so restorative about the beloved lake life. The shop features clothing for babies through adults (the most adorable onesies!) and goods such as boat totes, hats, tea towels and custom WI-made soy candles, all designed and produced locally. Jump in!
Lake Life Wis
We moved to Okauchee from Middleton in June of this year (2020) and spent the summer exploring Lake Country. We fell in love with the area and decided to open a Lake Life shop to offer people apparel and décor which captures the feel of lake living.
We offer stylish apparel, funny t-shirts, caps, knit hats, bags, home décor, mugs, glasses, candles, blankets, and much more. We even designed the store fixtures to look like piers, a boathouse and a cozy cabin complete with a deer head hanging over the fireplace.
Come visit us in downtown Okauchee, or shop online.
Performance Running Outfitters
Stop in at Performance Running Outfitters for a free video gait analysis to get you in the best shoes for your walking or running needs. We have high quality shoes and apparel for running, working out, completing a peloton session, walking the dog or working a long day on your feet. Sore feet? We can help. Anyone that needs comfortable shoes should come and work with our fit specialists. We even have shoes for the kids.
Face coverings are required for in-store shopping. We also offer contactless curbside pickup, online shopping with free shipping options and free virtual video shoe fittings.
Pillows of Grace
Pink Teepee Farms
Pink Teepee Farms believes in working with Mother Nature instead of against her. We try to follow the flow of the seasons whether it be for our more traditional crops grown on our small farm, or the wild foraged foods we find across the woods of Wisconsin. We practice organic growing methods and strongly believe in providing incredible food to local people and restaurants. You can find our products at the Oconomowoc farmers market, local restaurants and order online at sinfoods.com where we can ship right to your door! Follow us on social media to keep up with our latest news!
Polished Patina
Polished Patina hand selects an assortment of new and vintage finds including clothing, jewelry, accessories, home decor, painted furniture and so much more! They also proudly support our local artisans by making their passionately handcrafted items available to you including candles, lotions, soaps, pet accessories, etc. A must stop boutique for all your gift giving, including gifts for yourself.
Ryloo Boutique
Ryloo is a women’s clothing and accessories boutique, with locations in the heart of downtown Cedarburg and on the beautiful Pewaukee Lake. We offer a variety of trendy choices for everyday wear, as well as special occasions. As I hand pick pieces for the boutique, I strive to create a selection that appeals to an array of styles. We understand shopping can be stressful, so our welcoming staff aspires to help find the perfect pieces for you to feel your best, most confident self!
Follow Ryloo Boutique on Instagram.
Scarpa Belle Boutique
Scarpa Belle Boutique is your destination for fine footwear in downtown Oconomowoc. We strive to create an excellent buying experience for our customers by providing top brands such as Hunter, BED|stü, Birkenstock and many more quality brands.
Stop in to see our custom apparel, essential oil products and more.
Open 7 days a week!
Sherper’s
The Purple Giraffe
The Purple Giraffe is a children’s boutique in downtown Oconomowoc. Their offerings are varied–toys to delight, special outfits for babies to big kids and everything in between–but the mission is simple: to make you feel appreciated, welcomed and comfortable every time you shop at The Purple Giraffe. They are now open on Mondays, and be sure to check out their resale wall for amazing deals!
Classes and Services
GOLDFISH SWIM SCHOOL BROOKFIELD
Goldfish Swim School provides swim instruction to children ages 4 months to 12 years-old in a state of the art swimming facility designed to enhance learning, fun and safety with highly trained instructors, small class sizes (max 4:1 student to teacher ratio), and a shiver-free 90-degree pool.
LOVEJOY TRAVEL AGENCY
Where your destination begins. Lovejoy Travel Agency is a professional travel company offering leisure and corporate travel services while valuing relationships among clients and suppliers.
*Hopefully, we’ll be traveling and exploring the world again very soon!
SNIPS AND GIGGLES
Snips and Giggles is located downtown Oconomowoc. It is a full service hair salon for children and adults. They offer a variety of services, including hosting birthday parties. Check out their November Mommy and Me Holiday Hair events and the new The Lounge at Snips!
The Polite Platter
The Polite Platter LLC is a plant based cooking company that delivers prepared meals to your home. Here’s how it works… On Monday we post a new weekly meal selection for you to choose from. We close ordering on that Thursday at midnight, we shop for the freshest ingredients on Friday, prepare your meals on Saturday and deliver to your home on Sunday. Then it all starts over again on Monday with a new menu. Our meals come delivered to your door in environmentally friendly glass Pyrex containers. No plastic! We even have a bakery that prepares everything from scratch. We’re a small, local business here for you.
This Organized Space
This Organized Space is a professional organizing company located in the Lake Country area. Our goal is to bring simplicity and peace to your life through organization. We’re able to work with you both in-person and virtually!
We can help with any space in the home:
- Kitchens/pantries
- Playrooms
- Closets
- Home offices
- Basements
- …and many more!
We provide a personalized, customized, all-inclusive organizing service. We will work with you to meet your unique goals and help you feel better about the space that you are in.
Gift cards are available- treat someone to the gift of organization!
Follow This Organized Space on Facebook and Instagram.
Plus, check out these 9 Tips for Making Organizing Fun with Children.
Yummy Eats
All the Crumbs Cookies
All the Crumbs specializes in custom, made-to-order decorated sugar cookies for the Waukesha County and surrounding areas. Our vanilla bean sugar cookies are topped with royal icing and can be made in just about any shape, style, design or color you can imagine.
We are opening a retail cookie shop in downtown Genesee Depot in November 2020, specializing in our gourmet decorated cookies as well as Keto/diabetic friendly treats!
E and S Sweets
E and S Sweets invites you to stop in and check out the nostalgic selection of candy, locally made popcorn, ice cream, chocolates, toys, decor, craft soda, local wine, mead and so much more!
From ice cream to candied nuts, when you are in the mood for something sweet, E and S Sweets is the destination for the whole family!
Since they are two generational owners, they will guarantee that you will find candy from the fabulous 40’s though the totally awesome 80’s and beyond.
They are delighted to share the good times with friends and neighbors of all ages. They look forward to meeting you and your family.
Follow E and S Sweets on Facebook.
SWEET P’S PANTRY
Sweet P’s Pantry is located in downtown Oconomowoc. Every confection is made with natural, high quality ingredients to create the most delicious toffee and chocolates that you ever tasted! Sweet and Savory Personal and Business Gifts for any occasion. They ship nationwide!
Follow Sweet P’s Pantry on Facebook and Instagram.
The Naked Lemon Bakery by The Polite Platter
The Polite Platter LLC is a plant based cooking company that delivers prepared meals to your home. Here’s how it works… On Monday we post a new weekly meal selection for you to choose from. We close ordering on that Thursday at midnight, we shop for the freshest ingredients on Friday, prepare your meals on Saturday and deliver to your home on Sunday. Then it all starts over again on Monday with a new menu. Our meals come delivered to your door in environmentally friendly glass Pyrex containers. No plastic! We even have a bakery that prepares everything from scratch. We’re a small, local business here for you.
Plus find hot chocolate bombs, which are all the rage right now locally:
- Sweet P’s Pantry in Oconomowoc
- Snips and Giggles is also selling Sweet P’s hot chocolate bombs
- E and S Sweets in Mukwonago
- Ava’s in Watertown
- Allo! Chocolat in Waukesha
Sally’s Sweet Shoppe
Sally’s Sweet Shoppe II
GIVEAWAY TIME:
WIN A $75 Gift Certificate
TO A SMALL SHOP OF YOUR CHOICE!
One lucky Lake Country Family Fun reader will win a $75 gift certificate to a small shop listed above. The business must be highlighted in a toggle. Businesses listed in “other” categories are not eligible for the gift card.
To Enter:
Simply enter your name and valid email address in the form below. *We will contact the winner via the email submitted. Your email address may be shared with the business that you choose for prize redemption purposes only.
Please also be sure to comment on this Facebook post OR this Instagram post.
Only one entry per person. Duplicate entries will be deleted. Giveaway runs November 9, 2020 through November 23, 2020 at 11:59 pm (CST).
Congratulations Rachel V.!
Thank you to everyone who entered!! It is our hope and wish that you shop small this holiday season and throughout the year to maintain our vibrant communities!
Other: Entrants must be 18 years or older at the time of entering the giveaway. Entrants must be located in the U.S. The winner will be selected at random and notified via the email that was submitted. Winner must respond within 48 hours to claim their prize, or another winner will be chosen. Only one entry person. Duplicates will be deleted.
Disclosure: Many thanks to the businesses listed above for supporting Lake Country Family Fun in creating and renewing the Shop Small Guide for many years now. Lake Country Family Fun will be funding the gift card for the winner.
See disclosure and privacy policy here. The winner may be congratulated on Facebook (with the official prize notification going through email). For giveaways that are announced or promoted on Facebook or Instagram, please note that these promotions are in no way sponsored, endorsed or administered by, or associated with, Facebook or Instagram.
Guide to Coffee Shops in Waukesha COunty
Gift cards to local coffee shops make great gift cards! Find our favorites here!
Holiday Craft and Vendor Fair GUide
Find In-person and Virtual Holiday Craft and Vendor Fairs in Waukesha County
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This is so awesome! Thanks for doing this and sharing!
What a great idea!