Lake Country Family Fun is a big fan of The Corners of Brookfield. I mean, we’ve spent quite a bit of time there ever since our sneak peek before they opened in April 2017. And it’s even MORE fun to visit now with additional restaurants and stores open. We love shopping in the new stores and trying out the new eateries. It’s hard to pick a favorite!
Things are constantly changing at the Corners with new stores, events and more, but Lake Country Family Fun will keep you updated!
What's New at the Corners of Brookfield
From Thanksgiving through the New Year, The Corners will light up the night with larger-than-life light installations and displays, including an all-new, 16ft. holiday teddy bear lighted with more than 3,500 lights in the center’s Market Square. In honor of the giant teddy bear addition, The Corners of Brookfield is partnering with Make-A-Wish Wisconsin to host a toy drive from Nov. 24 – Nov. 26. The community is encouraged to drop off teddy bears and other toys to bins located in Market Square, which will then be donated to wish children this holiday season. Find the 2023 Toy Closet ask list here for accepted items.
Also beginning Black Friday, Nov. 24, Santa’s mailbox will arrive in Market Square vestibule allowing little boys and girls to deposit their wish list letters to Santa all season long.
A sell-out event each year, live reindeer will visit the town center on Sunday, Dec. 17 from 3pm – 6pm. Registered guests will have the opportunity during their allotted time slot to visit with and pose for a photo with the live reindeer. Tickets go on sale on Monday, Nov. 27 at 10am, here. Attendees can also find the registration link on the Corners of Brookfield website and Instagram bio.
Flow into the winter the season with the brand-new, complimentary Winter Yoga Series every Friday at 9 a.m. beginning Dec. 1 through Feb. 23. A variety of local yoga instructors will lead class each week in the open space on the upper level, located on Union St. right next to Sendik’s Home. Complimentary coffee from Goddess and the Baker will be available after each class for all participants.
The beloved annual Town Holiday Tree Lighting, presented by Aspire Dance Center and Landmark Credit Union, will once again return this year on Saturday, Dec. 2 from 3 p.m. – 5:30 p.m. The Corners, Town of Brookfield and Discover Brookfield invite the community to kick off the holiday season with the lighting of the Town tree, live entertainment, refreshments and more.
“It’s the most wonderful time of the year and The Corners is thrilled to be welcoming the community with holiday activities and new events all season long,” said Jordyn Swan, marketing manager at The Corners of Brookfield. “Whether you’re joining us for your last-minute holiday gifting, for a holiday date night or family photos, we’re excited to embrace the holiday season with you.”
Throughout the holiday season, The Corners will offer expanded shopping hours but patrons are encouraged to reach out directly to their favorite retailers for specific hours. The town center will be closed on Thanksgiving and Christmas Day, and will have special hours on the following days:
- Friday, Nov. 24: 9 a.m. – 9 p.m.
- Saturday, Dec. 16: 10 a.m. – 9 p.m.
- Friday, Dec. 22: 10 a.m. – 9 p.m.
- Saturday, Dec. 23: 10 a.m. – 9 p.m.
- Sunday, Dec. 24: 11 a.m. – 4 p.m.
- Sunday, Dec. 31: 11 a.m. – 6 p.m.
In a press released dated 3/31/2021, the Corners of Brookfield announced they are expanding! Find out more in the full video announcement below.
“In response to our confidence in the growing town center, we have entered an agreement with Marriott International in which IM will develop, own and operate a premium, full-service, Tribute Portfolio hotel. The expected 140-room hotel will be located on the west side of Lord Street and will form part of the next phase of the mixed-use development, which will be called the West End. The hotel is scheduled to open by summer 2024.”
Per the press release on June 8, 2021:
As venues across the region increase event capacity and the Milwaukee community excitedly welcomes a return to pre-pandemic entertainment, the long-anticipated Improv is preparing to make its official debut in Wisconsin. The legendary comedy brand today announced it will open its doors at The Corners of Brookfield on Friday, August 20.
The 13,049-square-foot premium entertainment venue, located on the lower level of the northeast side of the town center, features two live performance stages with full food and bar service. Entertainment it will bring to the greater Southeast Wisconsin community will include some of the top comedians in the industry. The venue will also focus on discovering and empowering local talent through open mic nights, showcases and performance spotlights.
“We know the greater Milwaukee community and beyond has been anticipating our opening since we first announced our debut in Wisconsin, and we’re thrilled that the time has finally come to open our doors,” said Alireza Ghaemian, CEO of Improv owner Levity Live. “If there was ever a time for the community to come together for abundant laughs over great drinks and delicious food, it’s now, and we can’t wait for our neighbors to experience Improv.”
The venue’s comedian talent line-up for mid-August through early December shows will be announced mid-June and tickets will go on sale in late June. Those who sign up for more information at www.Improv.com/Milwaukee will have the first opportunity to purchase pre-sale tickets for all Improv shows before general public tickets go on sale.
To manage its first-to-Wisconsin comedy venue, Improv has chosen Jayk Burczyk as the General Manager of operations. Burczyk comes to the position with nearly a decade of experience in the Milwaukee area hospitality industry, most recently at Boone and Crockett, Hacienda Beer Company and Fuel Café.
“Improv Milwaukee” will be the company’s 25th location nationwide, with other venues in Los Angeles, Irvine, San Jose, Chicago, Houston, Pittsburgh, Raleigh, Washington, D.C. and more. Over the decades, the talent who have graced Improv stages include Richard Pryor, Billy Crystal, Lily Tomlin, Freddie Prinze, Andy Kaufman, Eddie Murphy, Jerry Seinfeld, Tim Allen, Jay Leno, Chris Rock, Sarah Silverman, Ellen DeGeneres, Jamie Foxx, Adam Sandler, and Dave Chappelle.
“Improv adds an all new entertainment offering to the area with a caliber and variety of shows that I think all will enjoy,” said Robert Gould, CEO of Brookfield Corners LLC. “The team is finalizing an amazing opening lineup of talent for the Wisconsin debut and we’re thrilled for the community to soon see celebrity and soon-to-be famous comedic talent at The Corners.”
Pastry fans delight! The store is now OPEN! Theirs hours are 10:00 am to 6:00 pm daily.
Per the press release on November 21, 2019:
The Corners of Brookfield today announced that French patisserie Le Macaron will open its first Wisconsin location at The Corners of Brookfield in spring 2020. The 1,031sq. ft. restaurant will be located in between DAVIDsTEA and Scout & Molly’s on High Street and will serve a variety of signature French pastries and treats, including macarons, cakes and gelato.
“Le Macaron, with its unique product line and trendy boutique aesthetic, is the perfect addition to our vibrant town center,” said Robert Gould, vice president of US Operations at IM Properties. “We are thrilled to bring yet another first-to-Wisconsin tenant to this community.”
The Le Macaron menu includes a variety of handcrafted macarons, available in 20 flavors, gourmet chocolates, creamy French gelato, European-style coffees, classic Fresh pastries and homemade candies.
The pastry shop will feature a modern European design with seating for 14 customers.
“We are excited to open our first Wisconsin location at The Corners of Brookfield,” said Malory Guyony, owner of Le Macaron. “Our pastry shop will bring a European oasis to the area and we can’t wait to serve our new community embers next year.”
We popped in LeMacaron in August 2020 to try out the new treats. They were yummy!
Sendik’s at the Corners of Brookfield is getting more than a face lift – it’s receiving a $5 million investment to offer a full integration into the main shopping level at The Corners, adding a mezzanine level lounge, and dining and bar offerings. WOW!
Per the press release on December 13, 2018,
Construction will begin in January, and the store will remain open during construction, offering the full range of Sendik’s services and selection throughout the renovations. Upon completion by summer 2019, customers will be able to enjoy all of the benefits of the existing Sendik’s store, including quality products and covered parking, plus new services, expanded food choices and greater convenience.
The town center’s grocery store will increase in size from 35,000 square feet to 40,000 square feet and will offer customers a shopping experience that is perfectly suited for the area. Additions to the store include:
• Inclusion of 7,000-sq. ft. on the main Union Street level adjoining L.L.Bean that will house a convenient floral shop and home goods department, expanded grab-and-go selections and more.
• A mezzanine level served by escalators featuring a gathering space with sofas, tables, gas fire and piano that overlook Sendik’s newly designed store.
• A bar offering a range of beer, wine and gourmet coffee.
• A grill station where customers can have fresh meats and fish cooked to order while they browse the salad bar, with a choice of eating at home or at the in-store bar or lounge.
• Direct pedestrian access between Union Street and Bluemound Road via a new pedestrian indoor walkway that provides access to Sendik’s and The Corners.
“Providing an unmatched customer experience has been at the forefront of our mission since 1926,” said Ted Balistreri, co-owner at Sendik’s. “We want to capitalize on the recent success we have had with our store at The Corners of Brookfield and enhance the customer experience by adding amenities this community has been looking for. The growing popularity of the town center, coupled with the willingness of IM Properties to continue to elevate the center’s offerings, makes The Corners of Brookfield the perfect fit for this type of unique grocery store.”
“Sendik’s is a unique asset and essential part of the tenant mix we are developing, and we are delighted to partner with them on this exciting addition to the Town. Sendik’s brand aligns perfectly with the eclectic mix of high quality, often independently owned and managed retail, restaurant and entertainment offerings we are assembling,” said Robert Gould, head of US Operations for IM Properties. “The common area improvements we announced in September gave us the opportunity to fully integrate Sendik’s beautiful store into the main shopping level and make it an experiential destination for our loyal customers by both foot and car, as well as the more than 200 families who call the Corners home. This store will push the boundary of grocery offerings, food service, convenience, experience and quality in the greater Milwaukee region.”
What’s New: Wahlburgers Is NOW OPEN at the Corners of Brookfield
Did you hear the news?! Wahlburgers opened their 4th location and the first in Wisconsin at the Corners of Brookfield! The restaurant opened on September 24, 2019. They have gluten-free and vegetarian options, as well as their famous burgers.
Per the press release on January 28th, 2019,
The 6,000-square-foot Wahlburgers will be located on the northeast side of the center and will offer a unique dining experience featuring signature burgers, made-from-scratch recipes, home-style sides, fish, chicken and vegetarian options, and a full bar including specialty drinks such as adult frappes and floats.
“Hy-Vee is excited to open its fourth Wahlburgers location, and to bring a new dining experience to Wisconsin,” said Randy Edeker, chairman of the board, CEO and president of Hy-Vee. “Families will enjoy great food in a fun atmosphere, served with the excellent customer service and hospitality that Hy-Vee and Wahlburgers are known for.”
Chef Paul Wahlberg created the franchise along with two of his brothers, actors Mark and Donnie, to please all tastes through both lighter and heartier menu offerings, served up in casual, music-filled atmosphere.
“Families will have a great time, and hopefully share a lot of laughs and love when they enjoy my family’s delicious recipes at our new Brookfield Wahlburgers location,” Chef Paul said. “Along with Hy-Vee, our family is committed to offering a unique culinary experience that goes beyond the basic burger, with customer service that will make you ‘feel’ like family.”
Silverspot Cinema opened on July 12, 2019!
The S Bar RE-OPENING on July 8, 2020!
The S Bar at Silverspot Cinema will reopen July 8th, 2020 following a three-month shutdown due to the coronavirus pandemic.
Located at The Corners of Brookfield, The S Bar, known for its handcrafted cocktails and delectable bites, will offer lounge and patio service. The S bar is now also offering brunch service on Sundays 11am – 2pm, featuring scrumptious breakfast flatbreads, frittatas and bowls paired with mimosas and the Silverspot Bloody Mary.
Silverspot plans to open its movie operations soon, ahead of the highly anticipated films, ”Unhinged” starring Russell Crowe, “Mulan,” “Wonder Woman 1984” and director Christopher Nolan’s new film “Tenet,” and many more on the upcoming slate.
“We are excited to reopen the S Bar and hope to open the auditoriums for films very soon,” managing partner Gonzalo Ulivi said. “We can’t wait for guests to return to enjoy the truly unique experience that we offer. We’re thrilled to be back!”
The S bar at Silverspot Cinema will be open Wednesday through Saturday noon to 8pm and Sundays 11am to 6pm.
The Brookfield location is the first of six to open for guests. Silverspot’s main priority remains the health and wellbeing of its guests and employees, implementing enhanced protocols providing a safe environment for everyone. More information can be found at www.silverspot.net/welcomeback.
July 6, 2020 Press Release
Silverspot Cinema RE-OPENING on JULY 17, 2020.
Silverspot Cinema will reopen for movies July 17th, 2020 after recently opening the S Bar for al fresco dining on the patio and in the lounge.
Located at The Corners of Brookfield, Silverspot Cinema is reopening with recent award-winning films that deserve to be seen on the big screen. Guests can relive the magic of the movies, paired with chef crafted dishes, specialty cocktails and a carefully curated wine and beer list.
“We have created a clean and safe atmosphere, so guests can enjoy entertainment, worry-free.” managing partner Gonzalo Ulivi said. “Guests are eager to return to enjoy the truly unique experience that we offer, and we are delighted to welcome them back.”
Silverspot will reopen with limited showtimes. Tickets can be purchased on the mobile app, through Silverspot.net or at guest relations. Films such as 4-time Academy Award winner Bohemian Rhapsody, and family friendly films like Ironman and Beauty and the Beast will have special pricing of $5 for a limited time only. We will be updating our programming weekly; updates can be found at Silverspot.net. When new movies are released, standard pricing will apply.
Social distancing is important. Our new Dynamic Seating will create an automatic block of two seats to the left and two seats to the right of your group, allowing over 7 feet of distance from your group to the next. The distance between rows also exceeds the requirements from local mandates.
We are offering a special menu of our most popular items. To provide the most contactless experience, orders can be made on the Silverspot mobile app or from our in-theater servers to be delivered to your seat. For guests who prefer to see a physical menu, single-use menus are available.
Private screenings and event rentals are available and a fantastic way to watch a film with your family and friends. Private auditoriums can be booked through email@example.com.
Silverspot always upholds the highest standards in sanitation. We have increased cleaning and disinfecting protocols providing extra time for theater sanitation between showtimes enhancing focus on seats, tables, armrests, and cup holders. You will find touchless hand sanitizing stations strategically placed around the theater.
While we have made major efforts to ensure a safe environment for our guests, we ask for your commitment to keep everyone’s health and safety in mind by maintaining good hygiene and utilizing a mask. More information can be found at www.silverspot.net/welcomeback.
Per the press release, April 22, 2019:
“After more than a year of construction, the much-anticipated Silverspot Cinema today announced that it will debut its first Wisconsin location at The Corners, Town of Brookfield. …
The sophisticated boutique theater features nine auditoriums across two stories, in-theater dining and a bar and lounge on the main level. The 41,000 sq. ft. theater is located on the east side of the town center. …
“We are thrilled to be joining The Corners and can’t wait to welcome new team members and the community to our newest theater,” said Gonzalo Ulivi, managing partner of Silverspot Cinema. “We pride ourselves on catering to the true film, food and fun lover, and we look forward to bringing our exceptional entertainment, in-theater dining and relaxed luxury experience to the Town of Brookfield and greater Milwaukee area.”
Among the unique offerings of Silverspot Cinema is its cultural programming. The company offers a range of cinematic viewing selections, which – in addition to the best Hollywood productions – include independent films; live showings of operas, concerts and theater; genre-centric film series; special in-house cultural events; and more.
With a premium dine-in-theater service, guests can expect a sensory gourmet experience featuring an elevated American fare menu developed in partnership with New York-based Craveable Hospitality Group. In addition, Silverspot Cinema will debut its new S Bar cocktail lounge concept at the Town of Brookfield location, offering indoor seating for more than 70 guests that expands onto an outdoor patio for additional seating in warm weather.
“We are excited to present a refined and modern American menu, with offerings for all diners alike. From lighter fare such as shrimp lettuce wraps, tuna tartare and fresh salads, to more robust options consisting of flatbreads, hearty sandwiches and filet mignon, all are available and delivered right to your seat,” said Stephen Goglia, president and CEO of Craveable Hospitality Group. “Our partnership with this leading movie theater operator now serves as the synergy between viewing and dining for a full sensory experience. CHG is proud to be lending its culinary expertise, to be part of the cinematic revolution, and to support Silverspot’s nationwide growth.”
Auditoriums will feature custom-designed plush seats that fully recline with three levels of adjustable heating, a table for in-theater dining and a call button for in-theater service. Silverspot offers state-of-the-art technology in all auditoriums, including Barco Laser Projection and Dolby Surround Sound Systems. The theater will also offer direct elevator access to its lobby from The Corners’ expansive covered parking, providing protection from inclement weather.”
Lake Country Family Fun got a sneak peek at Goddess and the Baker on Friday, October 12, 2018! And they are officially open to the public as of October 16, 2018!
Per the press release,
Goddess and the Baker currently has three locations in downtown Chicago, IL. They focus on craft coffee, sandwiches, salads, and fresh baked goods on-the-go. Look for seasonal flavors, artisan coffee service and a plethora of “ready when you are” dining options for breakfast, lunch and dinner.
The Goddess and the Baker locations offer chic, cafe-style settings comfortably equipped for large groups or single diners. The menu boasts gourmet breakfast sandwiches, pastries, and fresh fruit in the morning, and lunch and dinner offerings like fresh salads, soups, and made-to-order sandwiches all day long.
They are now open as of March 2022! Pop in and see!
In a press release dated November 29, 2021:
Vow’d is thrilled to announce it is introducing its collection of beautifully crafted dresses, vibrant accessories
and punchy gifts to The Corners of Brookfield this January. Wisconsin brides-to-be are invited to book an appointment on the Vow’d web site!
Vow’d stores are bold, original and designed to celebrate, and The Corners location will be no exception. The store will carry the entire Vow’d collection of bridal gowns and bridesmaid dresses, as well as a smattering of gifts and décor.
“We are so excited to introduce Vow’d to brides across Wisconsin,” said Faymi Winters, Director of Stores and Customer Experience at Vow’d. “Vow’d is a perfect fit for the energetic Brookfield community and will bring a fresh face to the wedding scene in the Milwaukee area.”
Vow’d is a different kind of wedding brand, one that strives to provide uncompromising craftsmanship and style with a strong emphasis on value. Vow’d stocks inventory in its dresses, meaning the brand is able to pass significant savings onto brides. This unique model sets Vow’d apart in the wedding industry.
Vow’d is a different kind of wedding brand. We believe every bride deserves a beautifully crafted dress and accessories at an honest price, and a shopping experience that is uncomplicated and fun. The Vow’d bride is thoughtful, adventurous and involved in her community. Her wedding day is a reflection of these values and she seeks out brands that reflect her lifestyle. To meet her where she’s at, we pair our distinctive product assortment with best-in-class technology solutions for the modern bride, including try-at-home and virtual appointments. Launched June 2020, Vow’d is a rapidly growing brand with 5 brick-and-mortar locations in Tennessee, North Carolina and Minnesota with plans to open 6 additional storefronts by mid-2022.
Sweetgreen is open! We visited in August 2023.
“Sweetgreen is a destination for delicious food that’s both healthy for you and aligned with your values. We source local and organic ingredients from farmers we know and partners we trust, supporting our communities and creating meaningful relationships with those around us. We exist to create experiences where passion and purpose come together.”
“Our core values guide our actions and we aim to empower our customers, team members and partners to be a positive force on the food system. That’s why we’re building a transparent supply network, why we cook from scratch, and why we’re building a community of people who believe in the power of real food.”
What's Coming to the Corners of Brookfield
The Corners of Brookfield today announced a new tenant set to open at the town center. Sunglass Hut, a globally recognized sunglass retailer with a rich history spanning five decades, will occupy 1,000 sq. ft. on High Street, south of Goddess & The Baker.
“We are thrilled to welcome Sunglass Hut to The Corners of Brookfield and to our vibrant community. With Sunglass Hut, our shoppers will have access to a wide variety of designer sunglasses choices that exemplify style, quality, and innovation,” said Robert Gould, CEO of Brookfield Corners, LLC. “The Corners of Brookfield has earned its reputation as a walkable town center where the community comes together to shop, dine, and enjoy entertainment. The addition of Sunglass Hut to our portfolio of tenants further enhances our commitment to providing a valuable mix of tenants to create an enjoyable and successful shopping experience.”
Construction on the new store is slated to begin later this year with an anticipated opening in early 2024.
About Sunglass Hut
Founded in 1971, Sunglass Hut has grown into the best curated destination for the most sought-after high-quality fashion and performance sunglass brands, with more than 3,000 retail locations. Stores can be found in fashionable shopping districts across the globe, from the Americas, Europe and the Middle East to Australia, South Africa, China, Southeast Asia and beyond, providing consumers with a fun, highly engaging shopping experience in-store and online. Part of the EssilorLuxottica Group, the world’s leading manufacturer and distributor of eyewear.
About The Corners of Brookfield
The Corners of Brookfield is a 750,000-square-foot premier town center, comprising 400,000 square feet of retail and restaurant space, 244 luxury apartment homes and parking for more than 1,700 cars.
Fun at The Corners of Brookfield!
January 2023 at BelAir Cantina’s Ice Bar HERE
October 2022 at the Community Corner HERE
June 2022 at Arts, Crafts, and Drafts HERE
May 2022 at Town Truck Food Festival HERE
April 2022 at the Discover Brookfield event at SilverSpot Cinema HERE
August 2021 fun at Milwaukee Improv HERE
February 2020 fun in the event room HERE
February 2020 fun at Silverspot HERE
March 2020 fun at the S Bar HERE
January 2020 fun at the Corners HERE
October 2019 at the expanded Sendiks HERE
July 2019 at the VIP event at Silverspot Cinema HERE
March 2019 at Goddess and the Baker HERE
October 2018 fun checking out the new event space HERE
September 2018 fun at Rock the Burbs HERE
July 2018 fun at the new Freshfin Poke HERE
May 2018 fun at OrangeLeaf HERE
March 2018 fun at BelAir Cantina HERE
March 2018 fun at the Market Square HERE
March 2018 at BelAir Cantina for Stephanie’s Birthday HERE
January 2018 at CycleBar HERE
November 2017 at Von Maur HERE
November 2017 at Grimaldi’s Pizzeria HERE
May 2017 at Cafe Hollander HERE
April 2017 at the Preview Tour HERE