What's New at The Corners of Brookfield Improv

What’s New at The Corners of Brookfield

Lake Country Family Fun is a big fan of The Corners of Brookfield. I mean, we’ve spent quite a bit of time there ever since our sneak peek before they opened in April 2017. And it’s even MORE fun to visit now with additional restaurants and stores open. We love shopping in the new stores and trying out the new eateries. It’s hard to pick a favorite!

Things are constantly changing at the Corners with new stores, events and more, but Lake Country Family Fun will keep you updated!

And the newest family fun is the Fall Scavenger Hunt! They have placed 10 fall special fall stickers throughout The Corners. It’s up to you to hunt them down and take note of their location for a chance to win one of 10 fall shopping packages valued at $50 each!

DOWNLOAD FALL SCAVENGER HUNT

  1. Head to The Corners to start the hunt! Hint: Look high & low! Stickers are only placed on street level where all the shops are.
  2. Once you find all the fall stickers, bring the completed worksheet to the property management office to be entered to win. You can find the office on the west side of the property in between FreshFin Poke and Bonness MediSpa – use the directory map to help locate it.
  3. 10 special winners will be randomly chosen and notified via email by October 16th!!

“Although cooler weather may be just around the corner, there’s no end in sight for fun experiences at The Corners of Brookfield town center. Thanks to its stringent safety protocols, abundant outdoor space and wide range of shopping, dining and entertainment options, the popular town center has been bustling with activity through the summer months. As fall and winter bring cooler temperatures, the center and its tenants are working together to ensure there continue to be plentiful opportunities to shop, dine and be entertained, whether outside or inside.

Fall-fresco dining is easy at The Corners, where patrons can enjoy outdoor dining comfortably thanks to dozens of patio heaters being set up at BelAir Cantina, Café Hollander, Goddess and the Baker, Grimaldi’s Pizzeria, Silverspot Cinema and Wahlburgers. Four fire pits with lounge furniture are also being installed at the town center to provide added seating and comfort for guests.”

What's New at the Corners of Brookfield

Pastry fans delight! The store is now OPEN! Theirs hours are 10:00 am to 6:00 pm daily. 

Per the press release on November 21, 2019:

The Corners of Brookfield today announced that French patisserie Le Macaron will open its first Wisconsin location at The Corners of Brookfield in spring 2020. The 1,031sq. ft. restaurant will be located in between DAVIDsTEA and Scout & Molly’s on High Street and will serve a variety of signature French pastries and treats, including macarons, cakes and gelato.

“Le Macaron, with its unique product line and trendy boutique aesthetic, is the perfect addition to our vibrant town center,” said Robert Gould, vice president of US Operations at IM Properties. “We are thrilled to bring yet another first-to-Wisconsin tenant to this community.”

The Le Macaron menu includes a variety of handcrafted macarons, available in 20 flavors, gourmet chocolates, creamy French gelato, European-style coffees, classic Fresh pastries and homemade candies.

The pastry shop will feature a modern European design with seating for 14 customers.

“We are excited to open our first Wisconsin location at The Corners of Brookfield,” said Malory Guyony, owner of Le Macaron. “Our pastry shop will bring a European oasis to the area and we can’t wait to serve our new community embers next year.”

 

We popped in LeMacaron in August 2020 to try out the new treats. They were yummy! 

Yes! My kids love to go to the Corners. I’m excited to check this out with them!

Additionally, The Corners is investing in added guest amenities, including a 1,300-sq. ft. indoor Family Lounge and Mothers Room. The new space will be located on the east side of Von Maur and will open later this year.

The Corners also recently opened Pop, an additional community space on the east side of the Town Center that is available for tenant and community events, including workout classes, DIY programming, meeting or party space, and more.

Be the Good!
 Per the press release on April 29, 2020:

The Corners of Brookfield today announced the launch of its Caring for Caregivers program, a community initiative to support local healthcare workers at neighboring hospitals by providing them with free meals from Town Center restaurant tenants BelAir Cantina, Goddess and The Baker and FreshFin Poke.

To kick off the program, The Corners will donate 750 free meals this week to employees at Pro Health Waukesha, Oconomowoc Memorial Hospital and Ascension South East Wisconsin Hospital Elmbrook Campus. Starting May 1, the public is invited to donate a $10 meal through the participating
restaurant tenants’ websites and The Corners will match up to $7,500 in meal donations each week throughout May.

“We take our role as a part of the Town of Brookfield and Waukesha County communities seriously and want to do our part to support our neighbors on the frontlines during this pandemic. We hope this initiative helps ease the burden facing our local healthcare workers by ensuring they have a healthy
meal at work while also allowing us to support our restaurant tenants,” said Robert Gould, CEO of Brookfield Corners, LLC.

BelAir Cantina and FreshFin Poke remain open at The Corners for delivery and curbside pick-up. Starting today, Goddess and The Baker will re-open for curbside pick-up, walk-up order or contactless delivery. Orders for all three restaurants can be placed on their individual websites, where the Caring for Caregivers donation initiative will be available.

The Lash Lounge opened at the Corners of Brookfield on October 24. See our IG stories for behind the scenes.

Per the press release on September 30, 2019:

THE LASH LOUNGE® today announced it will debut its first Wisconsin location at The Corners of Brookfield on October 24. The 1,200 sq. ft. premium eyelash salon is located on the west side of the town center and offers services such as eyelash extensions, tinting, lash lifts and threading.

The eight-bed salon offers customization via professionally-trained expert stylists and a one-of-a-kind face mapping system that personalizes recommendations for each guest.

“We are thrilled to officially open our doors to the community,” said Stephanie M. Zeiler, The Lash Lounge local franchise owner. “Services offered at The Lash Lounge free up precious time in women’s days and fill them with confidence.”

During its grand opening, guests can enjoy a Natural Full Set Classic Lash Extensions for $89. The salon will offer also introductory specials through the holidays, including deals on Classic, Hybrid and Volume Lash Extensions.

“We’re excited to add The Lash Lounge to our growing list of diverse tenants,” said Robert Gould, vice president of IM Properties, the developer of The Corners. “From retail, dining, entertainment and beauty, our town center is truly a one stop shop for the community. We’re proud to be The Lash Lounge’s first Wisconsin location.”

The company has over 90 salons nationwide and growing. A Shorewood location will open in January.

About The Lash Lounge

Founded in 2006, The Lash Lounge is a luxurious salon experience where guests can press pause on the stresses of everyday life and relax in a comfortable and inviting environment.  All lash stylists are professionally-trained technicians who utilize unique technology and processes that provide bespoke eye treatments for every eye type and shape. For more information, visit www.thelashlounge.com

Sendik’s at the Corners of Brookfield is getting more than a face lift – it’s receiving a $5 million investment to offer a full integration into the main shopping level at The Corners, adding a mezzanine level lounge, and dining and bar offerings. WOW!

Per the press release on December 13, 2018,

Construction will begin in January, and the store will remain open during construction, offering the full range of Sendik’s services and selection throughout the renovations. Upon completion by summer 2019, customers will be able to enjoy all of the benefits of the existing Sendik’s store, including quality products and covered parking, plus new services, expanded food choices and greater convenience.

The town center’s grocery store will increase in size from 35,000 square feet to 40,000 square feet and will offer customers a shopping experience that is perfectly suited for the area. Additions to the store include:
• Inclusion of 7,000-sq. ft. on the main Union Street level adjoining L.L.Bean that will house a convenient floral shop and home goods department, expanded grab-and-go selections and more.
• A mezzanine level served by escalators featuring a gathering space with sofas, tables, gas fire and piano that overlook Sendik’s newly designed store.
• A bar offering a range of beer, wine and gourmet coffee.
• A grill station where customers can have fresh meats and fish cooked to order while they browse the salad bar, with a choice of eating at home or at the in-store bar or lounge.
• Direct pedestrian access between Union Street and Bluemound Road via a new pedestrian indoor walkway that provides access to Sendik’s and The Corners.

“Providing an unmatched customer experience has been at the forefront of our mission since 1926,” said Ted Balistreri, co-owner at Sendik’s. “We want to capitalize on the recent success we have had with our store at The Corners of Brookfield and enhance the customer experience by adding amenities this community has been looking for. The growing popularity of the town center, coupled with the willingness of IM Properties to continue to elevate the center’s offerings, makes The Corners of Brookfield the perfect fit for this type of unique grocery store.”

“Sendik’s is a unique asset and essential part of the tenant mix we are developing, and we are delighted to partner with them on this exciting addition to the Town. Sendik’s brand aligns perfectly with the eclectic mix of high quality, often independently owned and managed retail, restaurant and entertainment offerings we are assembling,” said Robert Gould, head of US Operations for IM Properties. “The common area improvements we announced in September gave us the opportunity to fully integrate Sendik’s beautiful store into the main shopping level and make it an experiential destination for our loyal customers by both foot and car, as well as the more than 200 families who call the Corners home. This store will push the boundary of grocery offerings, food service, convenience, experience and quality in the greater Milwaukee region.”

What’s New: Wahlburgers Is NOW OPEN at the Corners of Brookfield

Did you hear the news?! Wahlburgers opened their 4th location and the first in Wisconsin at the Corners of Brookfield! The restaurant opened on September 24, 2019. They have gluten-free and vegetarian options, as well as their famous burgers.

Per the press release on January 28th, 2019,

The 6,000-square-foot Wahlburgers will be located on the northeast side of the center and will offer a unique dining experience featuring signature burgers, made-from-scratch recipes, home-style sides, fish, chicken and vegetarian options, and a full bar including specialty drinks such as adult frappes and floats.

“Hy-Vee is excited to open its fourth Wahlburgers location, and to bring a new dining experience to Wisconsin,” said Randy Edeker, chairman of the board, CEO and president of Hy-Vee. “Families will enjoy great food in a fun atmosphere, served with the excellent customer service and hospitality that Hy-Vee and Wahlburgers are known for.”

Chef Paul Wahlberg created the franchise along with two of his brothers, actors Mark and Donnie, to please all tastes through both lighter and heartier menu offerings, served up in casual, music-filled atmosphere.

“Families will have a great time, and hopefully share a lot of laughs and love when they enjoy my family’s delicious recipes at our new Brookfield Wahlburgers location,” Chef Paul said. “Along with Hy-Vee, our family is committed to offering a unique culinary experience that goes beyond the basic burger, with customer service that will make you ‘feel’ like family.”

Silverspot Cinema opened on July 12, 2019! 
The S Bar RE-OPENING on July 8, 2020!

The S Bar at Silverspot Cinema will reopen July 8th, 2020 following a three-month shutdown due to the coronavirus pandemic.

Located at The Corners of Brookfield, The S Bar, known for its handcrafted cocktails and delectable bites, will offer lounge and patio service. The S bar is now also offering brunch service on Sundays 11am – 2pm, featuring scrumptious breakfast flatbreads, frittatas and bowls paired with mimosas and the Silverspot Bloody Mary.

Silverspot plans to open its movie operations soon, ahead of the highly anticipated films, ”Unhinged” starring Russell Crowe, “Mulan,” “Wonder Woman 1984” and director Christopher Nolan’s new film “Tenet,” and many more on the upcoming slate.

“We are excited to reopen the S Bar and hope to open the auditoriums for films very soon,” managing partner Gonzalo Ulivi said. “We can’t wait for guests to return to enjoy the truly unique experience that we offer. We’re thrilled to be back!”

The S bar at Silverspot Cinema will be open Wednesday through Saturday noon to 8pm and Sundays 11am to 6pm.

The Brookfield location is the first of six to open for guests.  Silverspot’s main priority remains the health and wellbeing of its guests and employees, implementing enhanced protocols providing a safe environment for everyone.  More information can be found at www.silverspot.net/welcomeback.

July 6, 2020 Press Release

Silverspot Cinema RE-OPENING on JULY 17, 2020.

Silverspot Cinema will reopen for movies July 17th, 2020 after recently opening the S Bar for al fresco dining on the patio and in the lounge.

Located at The Corners of Brookfield, Silverspot Cinema is reopening with recent award-winning films that deserve to be seen on the big screen. Guests can relive the magic of the movies, paired with chef crafted dishes, specialty cocktails and a carefully curated wine and beer list.

“We have created a clean and safe atmosphere, so guests can enjoy entertainment, worry-free.” managing partner Gonzalo Ulivi said. “Guests are eager to return to enjoy the truly unique experience that we offer, and we are delighted to welcome them back.”

Silverspot will reopen with limited showtimes. Tickets can be purchased on the mobile app, through Silverspot.net or at guest relations. Films such as 4-time Academy Award winner Bohemian Rhapsody, and family friendly films like Ironman and Beauty and the Beast will have special pricing of $5 for a limited time only.  We will be updating our programming weekly; updates can be found at Silverspot.net.  When new movies are released, standard pricing will apply.

Social distancing is important.  Our new Dynamic Seating will create an automatic block of two seats to the left and two seats to the right of your group, allowing over 7 feet of distance from your group to the next. The distance between rows also exceeds the requirements from local mandates.

We are offering a special menu of our most popular items. To provide the most contactless experience, orders can be made on the Silverspot mobile app or from our in-theater servers to be delivered to your seat. For guests who prefer to see a physical menu, single-use menus are available.

Private screenings and event rentals are available and a fantastic way to watch a film with your family and friends. Private auditoriums can be booked through events@silverspot.net.

Silverspot always upholds the highest standards in sanitation. We have increased cleaning and disinfecting protocols providing extra time for theater sanitation between showtimes enhancing focus on seats, tables, armrests, and cup holders.  You will find touchless hand sanitizing stations strategically placed around the theater. 

While we have made major efforts to ensure a safe environment for our guests, we ask for your commitment to keep everyone’s health and safety in mind by maintaining good hygiene and utilizing a mask. More information can be found at www.silverspot.net/welcomeback.

 

Per the press release, April 22, 2019:

“After more than a year of construction, the much-anticipated Silverspot Cinema today announced that it will debut its first Wisconsin location at The Corners, Town of Brookfield. …

The sophisticated boutique theater features nine auditoriums across two stories, in-theater dining and a bar and lounge on the main level. The 41,000 sq. ft. theater is located on the east side of the town center. …

“We are thrilled to be joining The Corners and can’t wait to welcome new team members and the community to our newest theater,” said Gonzalo Ulivi, managing partner of Silverspot Cinema. “We pride ourselves on catering to the true film, food and fun lover, and we look forward to bringing our exceptional entertainment, in-theater dining and relaxed luxury experience to the Town of Brookfield and greater Milwaukee area.”

Among the unique offerings of Silverspot Cinema is its cultural programming. The company offers a range of cinematic viewing selections, which – in addition to the best Hollywood productions – include independent films; live showings of operas, concerts and theater; genre-centric film series; special in-house cultural events; and more.

With a premium dine-in-theater service, guests can expect a sensory gourmet experience featuring an elevated American fare menu developed in partnership with New York-based Craveable Hospitality Group. In addition, Silverspot Cinema will debut its new S Bar cocktail lounge concept at the Town of Brookfield location, offering indoor seating for more than 70 guests that expands onto an outdoor patio for additional seating in warm weather.

“We are excited to present a refined and modern American menu, with offerings for all diners alike. From lighter fare such as shrimp lettuce wraps, tuna tartare and fresh salads, to more robust options consisting of flatbreads, hearty sandwiches and filet mignon, all are available and delivered right to your seat,” said Stephen Goglia, president and CEO of Craveable Hospitality Group. “Our partnership with this leading movie theater operator now serves as the synergy between viewing and dining for a full sensory experience. CHG is proud to be lending its culinary expertise, to be part of the cinematic revolution, and to support Silverspot’s nationwide growth.”

Auditoriums will feature custom-designed plush seats that fully recline with three levels of adjustable heating, a table for in-theater dining and a call button for in-theater service. Silverspot offers state-of-the-art technology in all auditoriums, including Barco Laser Projection and Dolby Surround Sound Systems.  The theater will also offer direct elevator access to its lobby from The Corners’ expansive covered parking, providing protection from inclement weather.”

Lake Country Family Fun got a sneak peek at Goddess and the Baker on Friday, October 12, 2018! And they are officially open to the public as of October 16, 2018!

Per the press release,

Goddess and the Baker currently has three locations in downtown Chicago, IL. They focus on craft coffee, sandwiches, salads, and fresh baked goods on-the-go. Look for seasonal flavors, artisan coffee service and a plethora of “ready when you are” dining options for breakfast, lunch and dinner.

The Goddess and the Baker locations offer chic, cafe-style settings comfortably equipped for large groups or single diners. The menu boasts gourmet breakfast sandwiches, pastries, and fresh fruit in the morning, and lunch and dinner offerings like fresh salads, soups, and made-to-order sandwiches all day long.

 

Per the press release on August 12:

Located at The Corners of Brookfield, Silverspot Cinema is launching “Silverspot Private,” where families and friends can watch their favorite films on the big screen, while enjoying full-service dining and cocktails safely.

For just $99, guests can reserve an entire theater to play their own content through a personal streaming account. The $99 fee will be credited toward food and beverages purchased during the showing, effectively eliminating the charge. Theaters will be limited to capacity based on guidelines set by health authorities.

“We’re very excited to launch Silverpot Private,” said Silverspot managing partner, Gonzalo Ulivi.  “Guests can enjoy a film on the big screen in a private setting. It’s the ultimate movie-going experience.  The large size of our auditoriums makes these gatherings safe, plus we have full-service food and bar. We think these will be very popular.”

Silverspot will be showing new films beginning on August 21st with the release of Unhinged.  Newly released films will have a limited time reduced price of $10.00 for adults and $8.50 for seniors and children.  In addition, Silverspot has removed convenience fees for members of the loyalty program Spot Rewards. 

Guests can enjoy Silverspot’s Beat the Clock Happy Hour where prices change by the hour at Silverspot’s S Bar. Silverspot also recently announced the addition of Sunday Brunch from 11am – 2 pm, featuring fresh breakfast flatbreads, avocado toast, strawberry French toast, chicken and waffles, bottomless brunch drinks and more. 

Silverspot Cinema’s main priority remains the health and wellbeing of its guests and employees, implementing enhanced protocols providing a safe environment for everyone.  More information can be found at www.silverspot.net/welcomeback.

What's Coming to the Corners of Brookfield

Say what? A new American restaurant named after the area we love so much?! We’re going to have to wait, because it’s not planned to open until next summer. But when it opens, it’s planned to have a three level restaurant, bar, garden rooftop and lounge. Wow!

Per the press release,

“Lake Country Social will be inspired by Wisconsin’s rich old-world heritage, which is steeped in native and European tradition, combined with its new-world modern sensibility guided by health, wholesomeness, empowerment, and style.”

The menu will consist of refined yet comforting supper club classics – fried walleye and perch, burgers, prime steaks, chops and fresh seafood – along with thoughtfully composed and plated house specialties. “While the assortment is classic Wisconsin, each dish will be refined through technique and sourcing,” says Head of Culinary Development for RNO, Chef Tim Dahl.

The restaurant, located on Bluemound Road, next to Café Hollander, is designed by OPN Architects with additional branding and interior design by Distillery Marketing, based in Madison, Wis. The cosmopolitan and contemporary design is clean, sleek and classic with extensive use of natural woods, white metal panels and glass with white mullions, inspired by a Richard Meier aesthetic.

The tri-level space features an open-air garden rooftop with a large bar, lounge area with fire pits and dining for 100+ guests. “The rooftop will be in perpetual celebration mode,” says Maddy Van Elzen, RNO’s Director of Hospitality. “We plan on throwing Brookfield‘s largest fish fry each Friday on our rooftop in the summer. The space will be great for weekend brunches and available for rent as a private party space.”

The main dining room at Lake Country Social features an open kitchen in a casual airy setting that evokes the feel of lakeside dining. Its bar is a special feature with 45-seats and large floor to ceiling windows that open fully to the patio.

The lower level of Lake Country changes from an open and airy environment to a more intimate, lounge-like, lux supper club atmosphere. Here, Lake Country Social offers more formal dining, a dedicated private party space with state-of-the-art audio and video capabilities, and a separate wine, charcuterie and cheese bar named Elsie that features a 22-ft high copper, wood and glass back bar. This bar will also house one of the region’s largest collection of American bourbons and gins.

All in all, Lake Country Social serves as a gathering place for connecting with the surrounding community in a warm and hospitable manner that only Wisconsin can provide. “Lake Country for me speaks to a state of mind. We will seek to capture and channel quintessential Wisconsin feelings of comfort, escape, discovery, relaxation and connection to our neighbors and each other,” says RNO CEO Patrick Sweeney. “We will humbly pay homage to and celebrate the incredible beauty, heritage, bounty and opportunity that this area of the state brings.”

What's New at The Corners of Brookfield

A new restaurant is coming to the Corners of Brookfield! Cubanitas will open at the town center in spring 2020.

Per the press release, June 3, 209:

This will be the third location for Cubanitas. Marta Bianchini first brought Cuban cuisine to downtown Milwaukee in 2003 and opened the second restaurant in Oak Creek in 2017. The new location at The Corners will offer Cuban favorites like empanadas, lechon asado and mojitos, all served with simple flavors and fresh ingredients.

“We’re thrilled to welcome Cubanitas to The Corners’ diverse restaurant lineup,” said Robert Gould, vice president of IM Properties. “The restaurant offers an experience and menu that is unlike anything else in Brookfield, and we’re proud that Cubanitas chose The Corners for its newest location.”

The 3,000 sq. ft. restaurant will be located on the southwest corner of Union St. and Lord. St., and will offer indoor/outdoor seating for 100 guests.

“We can’t wait to bring Cubanitas to the Town of Brookfield community,” said Marc Bianchini, co-owner of Cubanitas. “The Corners has a vibrancy and energy that complements the atmosphere of Cubanitas nicely, and this location is the perfect fit for us.”

Construction for the new location is slated to begin in fall 2019.

The Corners of Brookfield is going to be your entertainment headquarters!

Per the press release on January 9, 2019,

The 13,049-square-foot premium entertainment venue will include three live performance stages with full food/bar service and a lineup of some of the best comedy talent in the country.

The Corners is the first Wisconsin location for Improv, which was founded in New York City in 1963 and now
has 23 locations nationwide, including Los Angeles, Chicago, Houston, Pittsburgh and Washington, D.C. Over
the decades, the talent who have graced Improv stages include Richard Pryor, Billy Crystal, Lily Tomlin, Freddie
Prinze, Andy Kaufman, Eddie Murphy, Jerry Seinfeld, Tim Allen, Jay Leno, Chris Rock, Dane Cook, Ellen
DeGeneres, Jamie Foxx, Adam Sandler, Jeff Dunham and Dave Chappelle. Improv will be located in the
northeast section of The Corners, facing Bluemound Road.

Construction will begin on the Improv in the summer of 2019, with an opening scheduled for early 2020.

What's New at The Corners of Brookfield Improv

Belair Cantina is so successful, because, umm, tacos, obviously, that they are expanding!  

The restaurant will occupy an additional 3,000 square feet on Market Square, directly east of its current location. The expansion will increase the restaurant’s total size to 8,150 square feet, with indoor seating for up to 230.

 The expansion will allow the restaurant to better serve its significant customer base, offering a new and innovative bar and dining experience, additional outdoor seating and large party opportunities.

The expansion will feature a refreshed design that will include a larger, indoor/outdoor bar, private dining room for large parties and banquets, as well as additional seating.

Construction for the expansion is slated to begin early in the new year, with completion planned for early spring 2020. The restaurant expects minimal disruption during the construction process.

Expansion + Move + Name Change for Bonness!

Bonness Skincare, which has been a tenant since fall 2017, is expanding its footprint at the town center to offer more services. Bonness will move to a larger location on the west side of the town center on Lord Street, next to Anthony Vince Nail Spa and Lash Lounge. The move, which should be complete by May, will allow the renamed Bonness Body and Face Med Spa to offer an array of non-invasive cosmetic services on-site, including Botox, dermal fillers, medical grade facials, CoolSculpt, Cooltone and more.

Mondays in March Corners of Brookfield

Mondays in March: Girls Night Out

Learn about Mondays in March at the Corners of Brookfield! Join Lake Country Family Fun on March 2nd for the first one. Click to learn more!


More Fun at The Corners of Brookfield!

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