Fleet Farm 2021

Fleet Farm Toyland Opens Oct 23

Fleet Farm is a paid sponsor and supporter of Lake Country Family Fun.

Toyland 2021 Fleet Farm


At Fleet Farm tradition – the biggest selection of the hottest toys at low Fleet prices. TOYLAND IS OPENING ON OCTOBER 23rd at 7am!

⏰ Doors Open 7AM LOCAL TIME Saturday, October 23, 2021.
🎉 3-Day All Day Doorbusters October 23, 34, 25. While Supplies Last.
🚛 FREE 7.5″ Toyland Semi Truck to the first 125 customers at each store!
🔸 Fleet Rewards Members get 2X Points on Toy Purchases October 23 – November 20, 2021.
📦 Free Shipping on Toys October 23 – November 20, 2021.
Check out our Toy Catalog only available in store & online Friday, October 15, 2021 –> bit.ly/FFWeeklyAdsandCatalogs
(Pricing effective while supplies last October 23 – November 20, 2021)
See our 2021 Toyland finds HERE.

See our Fleet Farm Fun HERE.

Fleet Farm opened in Lake Country in 2018!!! Their grand opening was Saturday, August 25th 2018 and Lake Country Family Fun attended and is glad to have them part of our community.


Mills Fleet Farm Oconomowoc

Sneak Peek Event from 2018

Lake Country Family Fun was invited to the private Sneak Peek event with many neat features including Orange Carpet Arrivals, food and drink, store tours, activities, giveaways and addresses from the CEO, General manager of the Oconomowoc store and the Oconomowoc Mayor! It was a great time!!!


We shared our sneak peek within our Instagram stories – check them out! We had fun dancing, eating food, looking through the aisles and making the baby laugh with the giant life size horse.  We were given the royal treatment and had a chance to check out the store. It is huge, bright, organized and the staff is super friendly.  Literally everyone there was all smiles.  My kids loved it and they especially loved the chocolate fountain treat.  We cannot wait for the rest of Lake Country to experience Fleet Farm.

One of the best moments of the afternoon was when the CEO emphasized how involved they hope to be in our community. They awarded a grant to the local Future Farmers of America chapter!  You can tell Fleet Farm will be a great neighbor!

Any questions – feel free to ask us!

Why Fleet Farm?

  • While there are 4 seasons in our climate area, did you know Fleet Farm as over 80 “seasons”?  What this means is that Fleet Farm knows that their customers follow more than just a 12-month calendar and four seasons. Some examples of seasons include, camping, canning, gardening, snowmobiling, foraging, tree tapping, seed starting, bee keeping, bow fishing and lambing  and of course, hunting and fishing. Fleet Farm is ready for every season and stay one step ahead so customers are ready for anything. 
  • Fleet Farm offers a variety of products. It’s been said, “If Fleet Farm doesn’t have it, I don’t need it.” Fleet Farm offers a full assortment of national brands and Fleet Farm exclusive brands across a number of product categories, including outdoors, sporting goods, farming, pet care, hardware, toys, home goods, apparel and accessories for the entire family, as well as pantry items and snacks.
  • Find local Fleet Farm locations:
    • Oconomowoc, Wisconsin a
    • Eau Claire, Wisconsin
    • Delavan, Wisconsin
    • DeForest, Wisconsin 
    • West Bend
    • By 2023, Fleet Farm hopes to nearly double its store presence – wow!
  • Fleet Farm has been around since 1955 and it grew out of the Midwest with headquarters right here in Wisconsin (Appleton). Some quick facts:
    • More than 6,600 employees (about 150 jobs per new store)
    • They have over 120,000 products in a store
      • 2800 varieties of pet food
      • 500 varieties of packaged snacks
      • 5000 varieties of fasteners
      • 3.2 million live plants sold
    • They provide many services:
      • 270,000 tires changed annually
      • 85,000 car washes
      • Convenience Store (24 hour pay at the pump service)
    • Fleet Farm is proud to be a strong, local community partner providing products and experiences that match local needs. Donation request forms can be found at the Customer Service counter.


Mills Fleet Farm Oconomowoc
Fleet Farm – Oconomowoc
1555 Pabst Farms Blvd
Oconomowoc, Wisconsin

Attention Southern & Northern Lake Country Family Followers:

Delevan Location opened in 2018
West Bend opened in Nov 2019

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