The Annual West Bend Christmas Parade steps off at 5:00 pm Sunday November 30th, 2025. The West Bend Christmas Parade will have the theme of “Ringing in the Holiday Season”.

​The West Bend Christmas Parade holds the distinction of being the oldest continuous Christmas parade in Wisconsin!

The annual Christmas Parade has been a cherished family tradition in the West Bend community since 1952! Marking the beginning of the festive Christmas season, thousands of people come together on West Bend’s Main Street to celebrate family and the magic of Christmas.​ This year marks the 72nd year of this time-honored tradition!